we used to have one called The Giant Jam Sandwich:
http://2.bp.blogspot.com/_6KOTTx_PSZk/TTNr91yc6JI/AAAAAAAAA3o/84JqubTvtYc/s1600/giant+jam+sandwich.jpg

Also, A.A. Milne's poems. I definitely remember Rice Pudding:
http://astazertix.files.wordpress.com/2010/05/astablog-rice-pudding-pic.jpg

And then when I was old enough to read myself, it was all about Roald Dahl.