It's like "The Game" - you know, the one where if you think about the game, you lose the game.

Except it's - if you hear about 50 Shades of Grey, you lose the 50SOG game.

Given that there were two people reading it on the train this morning, there was an advert for it at Ely station and that it was mentioned twice in the i, it's going to be a while before I win this game.

With apologies to anyone who might still be playing The Game.