Apparently their Malaysian investors want them to rebrand - it's a lot easier to sell red shirts in the far east than blue ones, so it has to be done. In return, they'll get shiny new players, and other sundry things to help them crack top flight football (like that will ever happen).

http://www.walesonline.co.uk/footballnation/football-news/2012/05/08/the-full-story-cardiff-city-set-for-new-red-kit-and-club-emblem-91466-30926656/

So how much is your club's history, culture and identity worth? What would you give up in return for a couple of decent strikers?

(I know you lot have semi-regular 'football threads' but like hell am I setting foot in there).