It's just horrific. It's 30 seconds of your life that will make you want to delete all social networking sites from existence.

It follows this guy 'will' who is born and his parents post pictures about him etc then he grows up and it goes through his interraction with his friends as a kid and then into his wedding and then as an old man and he comments on a photo saying 'we all look so young' then he's holding a baby and drags and drops the babies profile (wft) into the grandchildren circle.

All that advert needs is for Will to die.