Taking a page out of Kanye's book with ludicrous album titling. One can hope he takes a page out of Jonny Borrell's book of track naming then we can all have a laugh.

Interesting that he's chosen to release it so close to West's album - it's inevitable comparisons will be drawn (not least with Rick Rubin being involved in both of them).

Pharrell also crops up again - guy seems to be making a big push to be involved in a ton of big stuff just now.

http://www.youtube.com/watch?v=B--ZARCwSIE&feature=player_embedded